Mini has changed the worlds of the car, design and the very meaning of urban mobility, making it contemporary.
Sir Alec Issigonis designed it as a car for the times: reduced petrol consumption and hyper compact sizes, but comfortable enough to hold 4 passengers and their luggage.
From April 13th to May 27th 2018 at Triennale di Milano, MINI presented the exhibition Don’t Need A title. MINI, inspired by origins, telling the story of one of the most important icons of the car and other worlds; in an experiential journey through past, present and future of the brand and its DNA.
The SKY ABOVE installation highlighted the relations between MINI and urban needs with its space-saving solutions. ISSIGONIS’ RHAPSODY placed MINI in a wider design context, clarifying its creative
explorations and offering a tribute to Alec Issigonis, its designer. MIRRORS & STARS showed MINI as the icon it is, being worshipped and chosen over the decades by people who are themselves iconic. IN THE MAKING was meant to tell the passion behind the birth of each MINI; and how each one of us can create his/her own.
The exhibition also hosted the MINI Vision Next 100 Concept for the first time: a view of brand and mobility future.
MINI and its DNA tells it all. That’s why don’t need a title. The name MINI is enough to understand the origins of a myth.